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Lies, Damn Lies, and Statistics: The Manipulation of Public Opinion in America, by Michael Wheeler
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"Vote early and often" is an old American joke. The funny thing is, we now do that year in and year out in the form of endless public opinion polls that have reached the point of being confused with elections and with public opinion itself. Michael Wheeler's is the first book to take on the polls and the pollsters and deal forthrightly with the questions the people must ask.
For example, can polls be rigged? Do they affect voters? Do they affect policy decisions? According to the author, the answer to each of these questions is yes. To back all of his considerable digging, he makes use of direct interviews with leading pollsters like George Gallup and Louis Harris, and a host of politicians, ranging from Senators Kennedy and Humphrey to former Nixon aides Colson and Ehrlichman.
In one revealing chapter he follows a typical interviewer around for a day and gives the reader a real feeling for the ragged edges of opinion sampling. Even the pollsters admit that their record is marred by serious errors. The author shows that it is very much worse than they will admit.
Lies, Dam Lies, and Statistics is not only about political polls, even though that is its most important subject. There is a section on commercial polls, which may be even less reliable than the others, and one on polls and television, in which the emperor's clothes of the Nielsen ratings are described. There is also a chapter on policing the polls, which the public ought to find imperative in view of the rest of the book. An expos� with an alternative, this is a book whose time has come.
- Sales Rank: #1497787 in Books
- Brand: Brand: W. W. Norton Company
- Published on: 1976-06-01
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .73" w x 5.50" l, .91 pounds
- Binding: Paperback
- 324 pages
- ISBN13: 9780393331493
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Most helpful customer reviews
1 of 2 people found the following review helpful.
I expected more about statistics and less about politics
By jim Kornmeyer
I expected more about statistics and less about politics.I expected more about statistics and less about politics. That says it all.
5 of 6 people found the following review helpful.
Needs a Major Updating
By J. head
A book that discusses the general problems of poll taking. Some pollsters are captured by the organizations that hire them and hesitant to deliver bad news. Some pollsters also want to present polling as an exact science, when the questionaires can often be slanted, and left leaning or right leaning pollsters with agendas can be hired to obtain the expected results. At what point is a pollster reporting the findings and at what point is it manipulationing public opinion. When the polls are dead wrong, the author cites many examples of the excuses given by the pollsters and the wiggle room pollsters depend on to maintain their integrity.
This is a dated book, mainly of politics in the Vietnam War era, and has a specific appeal to older Boston voters. The book really neeeds a sequel. Has the science of poll taking become more accurate? Are exit polls the solution? The general message of this book is that people should put as much faith on election polls and with the weather. forecasts.
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